INDIA OUTSOURCING COMPANY

DESCRIPTION
Impetus-Research provides full market research services for all your research, analytics & market research outsourcing needs. We excel in providing qualitative & quantitative data collection, data processing and data analysis.

We have a strong understanding of marketing research and are capable of administering customized MR solutions using CATI, CAWI & face to face fieldwork methodologies in India & international locations with hand-picked partners around the globe.

We generate relevant data output formats and custom reports through skilled data processing & analysis teams using a wide range of statistical tools and techniques.

Impetus Research - An Introduction

Impetus Research is a focused marketing research services provider that provides high quality marketing research services to our domestic & international clients.

A pragmatic approach makes it privy to unique “intellectual capital” which makes it a cut above the rest of the players. Its endeavor is to work as a single window fulfillment house for market research organizations.

Impetus Research Experience and Commitment

Impetus Research constitutes of a team of seasoned marketing research professionals with extensive international marketing research experience in the area of on-line and off-line business and market research data collection processes.

The core team at Impetus Research has over 50 years of combined experience in international marketing research and knowledge processes. Impetus Research management has gained rich multi-function experience through their association with global market research leaders.

Impetus Research is fully qualified to conduct full international marketing research for both domestic as well as international clients.

The key focus of Impetus Research is providing high quality marketing research and consulting services at competitive cost and efficiency.

We pride ourselves on being innovative and modern in our approach to our research practices.

SKILLS
Impetus Research is a focused marketing research services provider offering qualitative as well as quantitative data collection, data processing, data analysis & presentation.
Focused group discussions
Quantitative
CATI - global coverage
CAWI - global coverage
CAPI - India, China, Korea & Singapore
PAPI - India, China, Korea & Singapore
Postal surveys - global coverage
Data processing & analysis
Data coding & entry
Qualitative
In-depth interviewing

Data cleaning
Data validation
Data tabulation
Banner creation
Data analysis
Business & secondary research
Online
Offline
Presentations
Customized as well as standard
Report presentations
Top-line findings in MS Office tools
Survey designing

Impetus Research staff has worked on several projects and understands the way questions are asked and administered. We understand that every successful research project begins with sound instrument design. Our work includes:

New product launch
Product feedback
360 degree feedback reviews
IT usage and perception surveys

Our global partnerships ensure that the projects are executed by local people who understand their socio-economic environment better and can relate to the respondents in a much better way than a non native.

Customer satisfaction surveys
Package tests
Usage and attitude studies
Consumer research

TERMS
A modern 40 seater telephone research facility, complete with automatic dialing (random or client list), supervisor monitoring, questionnaire design and tabulation software with statistics options, is now staffed and operating. Each CATI Center study begins with questionnaire pre-testing by supervised and trained interviewers.

CATI Center has experienced full time management and supervision utilizing trained survey research interviewers. The CATI facility is equipped with state-of-art questionnaire authoring, auto-dialing, data entry, edit processing, tabulation and analytical software systems.

Highly skilled and experienced CATI resources at a very competitive costs.

Rigorous project specific training is imparted to the interviewers both internally as well as by our clients before they start interviewing. This ensures that every individual in the team is in sync with the project and client expectations.

CATI interviewers are thoroughly trained on all related marketing research aspects before being absorbed on any project.

In order to ensure high voice quality the contact centre uses IPLC line coupled with VOIP lines as a back-up.

Geographic reach through our multi-lingual CATI centre that provides global access to Asian, European and Middle East language research and data collection programs.

Real-time interview monitoring and digital recordings quality control and audit purposes. The clients can make use of our remote barge in facility to listen to live interviews as well as recording on-demand.

Continuous monitoring of responses, quotas and sample performance.
Rapid results extraction.
Exportable data in a wide range of industry standard formats.

LOCATION India - New Delhi, EMPLOYEES 50-99 YEARS IN BUSINESS 1-3 years CONTACT INFORMATION Register or Login to view the outsourcing service provider contact information.