UNITED STATES OUTSOURCING COMPANY
The Rossman Group
Maximizing Support. Minimizing Opposition
DESCRIPTION
The Rossman Group is a full-service public relations firm specializing in issues management, media relations, crisis communication and community relations for more than 35 local, statewide, national and international clients. With numerous awards to the firm's credit, The Rossman Group is recognized as one of the most successful public relations firms in the Midwest.
SKILLS
Strategic Public Relations
Planning & Implementation
Good public relations doesn't happen by accident.
A good plan is the requisite first step toward implementing winning, proactive communications strategies.
The Rossman Group can develop or improve your communications plan with results-oriented, creative communications strategies.
Ongoing evaluation and refinement by The Rossman Group ensures that the right communications tactics and tools are being used to get your message to your key publics.
Quantitative & Qualitative Research
All winning public relations strategies start with good research.
The Rossman Group experts and consultants specialize in public opinion research, focus groups, message testing, opposition research, on-the-record research, Internet searches, pre- and post-campaign surveys, media audits, issue audits, and more.
Issues Management
Successful issues management means identifying potentially volatile issues, and disarming them off before they explode.
Sometimes issues are already volatile before our help is sought. That's when our professional, experienced counsel is most valuable.
The Rossman Group will guide you through the steps of issues management, from identification of the issues, to analysis, to strategies, to implementation, and to evaluation.
Crisis Communications
Bad things do happen to good people and good organizations. The Rossman Group, with its extensive crisis experience, can help with crisis communications in three ways:
Identifying potential crises.
Developing a crisis communications plan before you have a crisis. Providing expert assistance to help you manage the crisis.
We understand how your publics will respond to your crisis, and we have won awards for our crisis strategies.
Media Relations,
Media & Speakers Training
The Rossman Group staffers have many years experience working in the media: daily and weekly newspapers, wire services, r
TERMS
We provide our clients three basic billing options to meet their need. Straight hourly fee, retainer fee, and project budgeting.
We are fast and prompt, but turnaround time will depend on the project and the level of activity required to accomplish it.
Terms are negotiated directly with the client. All funds are are in $US.
LOCATION
United States - Lansing, MI
EMPLOYEES
6-19
YEARS IN BUSINESS
11+ years
CONTACT INFORMATION
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